social media optimization

Social Media Optimization (SMO)

Social media optimization (SMO) is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and traffic. Social Media is now the key focus for branding and promoting businesses directly to your clientele. There is simply no other low-cost promotional method out there that will easily provide you with access to your target market.

It is also utilized by the search engines and will help you to take up more space on the first search results page. We can link your website to any of your personal or business networking platforms. We can build up your Social Media accounts. Why worry about that when your focus needs to be on building your business. Allow us to grow and expose your business by actively managing your Facebook business page, Linkedin account, Twitter page, Youtube videos and more.

Ask us today how we can help you maximize your exposure on the web.

Features of an effective social media optimization campaign are:

  • Social Networking Profiles, Pages, Groups and Custom Networks
  • Social bookmarking Sites
  • Social Communities Managed (Facebook, Twitter, Linkedin…)
  • Detailed Social Media Strategy
  • Social Page Setup & Design
  • Keyword Consulting
  • Online brand management
  • Video sharing websites
  • Blogs and forums
  • Online Photo Galleries
  • Wiki Entries
  • Search engine optimized press releases

Why should I use Social Media Marketing when I have used other forms of marketing for years, and they work!?

Social media expert Clara Shih in her book “The Facebook Era," says, “Approximately once a decade, a radical new technology emerges that fundamentally changes the business landscape. In every case, regardless of prior competitive dynamics, businesses that understand and appropriately adopt the technology win, while those that fail to do so lose."

You need to meet your clients where they are at. As society changes so should marketing. Social media meets them in their homes, on their cell phones, on their “down time".

Benefits of social media outsourcing

  1. Speed: North Star Web Services will get your social media campaign started by setting up accounts, profiles, images, content.
  2. Training: North Star Web Services will set up workable systems and schedules, and then transition some duties back to your internal team over time if that makes sense for your organization.
  3. Reach: You will have access to the North Star Web Services’ existing networks, which can help your social networks grow bigger - faster.
  4. Experience: You’ll also benefit from North Star Web Services’ experience with social media. This will allow you to avoid pitfalls and learn about options and alternatives.
  5. Branding: North Star Web Services has marketing and design know-how in addition to social media know-how. We will make sure that your social media strategy supports your overall marketing strategy, including branding and identity.
  6. Strategy: North Star Web Services can help you develop a strategy and keep you focused on achieving long-term goals.