Marketing
HAS YOUR MARKETING MISSED THE MARK?
EFFECTIVE MARKETING ... BEYOND DESIGN
Everything you do on the web should have a purpose. To inform. build credibility and most often, to attract consumers. But effective website marketing includes more than just design. Effective website marketing strategy goes beyond a well thought out logo and attractive color scheme.
We will ask some critical questions about what you want your website to accomplish. Only then can we initiate a website marketing plan that will support your business goals. Once these goals are clear, we build your website marketing plan.
Marketing
Everything you do on the web should have a purpose. To inform. build credibility and most often, to attract consumers. But effective website marketing includes more than just design. Effective website marketing strategy goes beyond a well thought out logo and attractive color scheme. We will ask some critical questions about what you want your website to accomplish. Only then can we initiate a website marketing plan that will support your business goals. Once these goals are clear, we build your website marketing plan.
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Strategy
In order to be competitive in your target market goals need to be set, research has to be done and a map needs to be drawn out.
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Optimize
The greatest free advertising that you can ever get is a high search engine ranking. Through Search Engine Optimization (SEO), according to web standards, NSWS works to ensure that customers who are looking for your website will find it.
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Social Media
Another great free source of advertising is social media. Your company profiles must be branded, professional, optimized and have a purpose. Social media can hurt a business more than help if it is used inappropriately.
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Search Engine Submission
After we ensure that your website is search engine optimized according to web standards and has a strategy, it is time for website submission to search engines and other useful sites. Your site will be submitted to a multitude of search engines small and large.
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Analyze
Analysis is critical to a successful website marketing effort. We use analytics to answer key questions about your site’s performance. Without this data, important strategic decisions about your site are based purely on speculation.
BRANDING
BRANDING IS MORE THAN JUST YOUR LOGO, IT’S YOUR VOICE, ITS YOUR IDENTITY!
A logo is just the start of building your brand. A strong brand takes into consideration the use of color palette, typeface, image and language style and its application across digital and print mediums.
